Steve Susi

For more than 20 years agency-side and in-house in New York City and London, I've been beyond fortunate to direct talented creative and strategy teams handling the world’s most trusted brands with invention, accountability and empathy.As Amazon Ads' first-ever executive creative director, I'm an award- and patent-winning creative business executive and author helping brands and their owners maximize potential.Below, a brief look at what I'm up to now. Thanks for visiting.

• LinkedIn

The world's best-known brands

I've been fortunate to learn from the most experienced brand owners, managers and agencies on earth. Here, just a fraction of my client roster from a career spanning brand and advertising creative direction, e-commerce and on-demand creative consulting.

Next-gen brand development

My work transcends traditional discovery research to data-driven experience and enablement—starting from the core of the enterprise and working outward to sustainable, defensible growth.Brand strategy starts by listening closely to the customer and every stakeholder across the value chain. I identify the whitespace it can own and where it will thrive with memorability and distinction.

Unprecedented brand experiences

Brands are stories that can be told in exciting, unforgettable new ways. Whether leveraging existing infrastructures to surprise and delight or building net-new technology to create authentic emotional connections, my teams and I use data to fill customer needs with ingenuity that drives awareness and consideration to loyalty and beyond.

Custom AI
for brand voice

Since 2022, I've used LLMs to build bespoke voice models on behalf of brands and their practitioners for intuitive, accurate storytelling across every touchpoint—driving workflow efficiencies and reducing brand risk.• AI Content Engine
• Brand Voice Optimization
• SEO Integration
• Knowledge Base Management

A 2019 Amazon best-seller

My book Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time takes you inside the company’s operating system to reveal how Amazon and its own brand have come to dominate business sector after sector.I wrote it to demonstrate how every organization (yes, yours too) can adopt a set of simple methodologies to future-proof your brand and break away from the competition for good with case studies from across the brandscape along the way.

• All formats at Amazon

• Korean translation 한국어 번역

Architect of innovation cultures

It's simple, really: goals and programs for individuals and teams prove the whole is much greater than the sum of its parts on behalf of every customer, every day.Certified in IBM Enterprise Design Thinking, I believe everything's a prototype, diversity's the bedrock of a dynamic team and success is measured by how well we fulfill customer expectations. Period.

Proven team
leadership

My teams from 1 to 40+ are exactly as productive and successful as they believe they can be. My job is to put every member in position to win for the customer, client and company—and exceed self-expectations.Tell the truth. Praise in public, coach in private. Find every leadership opportunity possible for all. No jerks.That's how I do it.