Steve Susi

For more than 20 years agency-side and in-house in New York City and London, this artist-analyst has been fortunate to direct talented creative and strategy teams handling the world’s most trusted brands with invention, accountability and empathy.As Amazon Ads' first-ever executive creative director, I'm an award- and patent-winning creative business executive helping brands and their owners maximize their potential.Below, an overview of what I'm up to now. Thanks for visiting.

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The world's best-known brands

I've been fortunate to learn from the most experienced brand owners, managers and agencies on earth. Here, just a fraction of my client roster from a career spanning brand and advertising creative direction, e-commerce and on-demand creative consulting.

Next-gen brand development

My work transcends traditional discovery research to data-driven experience and enablement—starting from the core of the enterprise and working outward to sustainable, defensible growth.Brand strategy starts by listening closely to the customer and every stakeholder cohort across the value chain. I identify the whitespace it can own and where it will thrive with maximum differentiation.

Unprecedented brand experiences

Brands are stories that can be told in exciting, unforgettable new ways. Whether leveraging existing infrastructures to surprise and delight or building net-new technology to create authentic emotional connections, my teams and I use data to unlock customer need-states with ingenuity that drives awareness and consideration to loyalty and beyond.

Custom AI
for brand voice

Since 2022, LLMs have captured the world's attention and imagination. I use them to responsibly construct bespoke voice models on behalf of brands to facilitate accurate storytelling across every touchpoint while increasing efficiencies and reducing risk.

A 2019 Amazon best-seller

My book Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time takes you inside the company’s operating system to reveal how Amazon and its own brand have come to dominate business sector after sector.I wrote it to demonstrate how every organization (yes, including yours) can adopt a set of simple methodologies to future-proof your brand and break away from the competition for good with case studies from across the brandscape along the way.

• All formats at Amazon

• Korean translation 한국어 번역

Architect of innovation cultures

It's simple, really: goals and programs for individuals, their teams and leadership prove the whole is much greater than the sum of its parts on behalf of every customer, every day.Certified in IBM Enterprise Design Thinking, I believe everything's a prototype, diversity's the bedrock of a dynamic team and success is measured by how well we fulfill human needs. Period.

Proven team
leadership

My teams from 1 to 40+ are exactly as productive and successful as they believe they can be. My job is to put every member in position to win for the customer, client and company—and exceed self-expectations.Tell the truth. Praise in public, coach in private. Find every leadership opportunity possible for all. No jerks.That's how I do it.